Why is OneSoil free_OneSoil blog_cover

Why is the OneSoil platform free?

This is the most frequent question we receive from farmers from all over the world. Allocating field boundaries and monitoring plant development for free? Calculating variable rate fertilizer for free? Weather forecasting and field data visualization are also free, really? Yes! Here is why we help to begin with precision farming at no cost.
Why are all your products free?
This is a principle. We help farmers from all over the world switch to precision farming. We show how easy it is. At an early stage, you don't need to buy expensive equipment or install complex software. To evaluate your field state and plant condition, you just need to open the OneSoil platform in your browser or download the OneSoil Scouting app to your smartphone.
Why would farmers switch to precision farming?
Very soon, all agriculture will be "precise". Technology helps to plan field work, efficiently use seeds, fertilizers, pesticides, and collect high yields. Those who have already switched to precision farming are more competitive. Additionally, the population of the planet is constantly growing but the amount of arable land remains the same. To feed us all, farming needs to become more productive than ever.
Who is using the free OneSoil platform?
Our main audience are those farmers who actively use the Internet. Thanks to free onboarding to the OneSoil platform, we are growing quickly. We are building a global system that will allow every farmer on the planet to obtain information about their field. We want to build the largest community of farmers in the world. Our goal is to gather one million users.
Why do you need one million users?
Because the more data we have, the more accurate the analytics and forecasts are. The more we know about fields across the world, the more we can tell about one individual site. Farmers specify field boundaries and crops, add yield data and information collected with onboard computers. This is valuable data that isn't presented in open sources. We use this information solely to improve our products and do not pass it to anyone.
Why do you need so much data?
Data from the farmers helps us to improve our machine learning algorithms that analyze satellite imagery. Currently, we are working on yield prediction in absolute numbers. Our ultimate goal is to build a platform that will analyze the data, build forecasts and make reasonable agronomic decisions with minimal human involvement.
This is all great, but how do you earn money?
We don't yet. In the years of 2015 and 2016, our team worked without a salary. In 2017, we received our first investment. In the future, we will provide different services to large companies. Nevertheless, our products for farmers will remain free forever.
What service will you provide to large companies?
Analytics, statistics, and forecasts. To show what our technologies are able of, we created the OneSoil Map, the first interactive map with data on 60 million fields in the US and Europe. We already know more about fields than any company or state. The statistics we obtain with machine learning algorithms are often more accurate than the ones collected manually. With the help of our technology, governments will be able to get accurate statistics about fields and crops on their territory. Buyers and financial analysts will be able to predict yields and trends in local and global markets. Insurance companies will better assess risks. And large companies will find new customers for their products and services among members of our farmers' community.
Aren't you afraid of a bunch of "OneSoil-like" platforms appearing in the nearest future?
No, we’re not. Indeed, agriculture is still a new domain for IT-companies with new players appearing on the market every year. But the farther away, the higher the entry threshold. Data collection, processing, and analysis; development of machine learning models; creation and field testing of hypotheses, — it all takes time. We have been developing precision farming technologies since 2014, so all our products and tools are the result of five years of hard work.
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