– On October 23, 2018 we posted a presentation of our interactive OneSoil Map on Product Hunt. We received 1,563 votes
which is unprecedented for an AgTech product. We want to share our experience so that our colleagues can follow our advice and avoid making our mistakes.
Before placing your product on Product Hunt, think of how this site can be useful to you. If you have an interesting and clear product that can be explored and understood in a couple of minutes, then Product Hunt can be a great start. This is important because during the launch day you will compete with very different products, for example, with entertainment applications like TikTok, hardware like Angee, browser extensions, video editors and password managers.
If you have a complex software, which requires reading dozens of tutorials and multiple interactions with technical support, then it is better to choose another way to promote. For example, advertising on Facebook or Google Ads, posts on FAQ forums like reddit.com, quora.com, SEO or ASO. It may also involve participating in meetings and conferences, direct sales through LinkedIn. Articles on thematic sites also work just fine. Everything is very individualistic. To give a good piece of advice on the marketing of an IT product, you need to study the particular case thoroughly.